Everything is getting more expensive, from groceries to streaming services, and the cost of doing business seems to be catching up to everyone and putting a dent in consumers’ wallets. And the last service that increases its price YouTube TV set. The service announced via Twitter today that they are changing their monthly price from $64.99 per month to $72.99 per month.

As a consideration, YouTube TV Twitter account “As the cost of content increases and we continue to invest in the quality of our service, we will adjust our monthly costs to bring you the best TV service possible,” he said. The last time YouTube TV changed its pricing was three years ago in 2020, when it went from $50 per month to $64.99 per month. When the service launched in 2017, it cost $35.00 per month.

What is YouTube TV?

YouTube TV is a streaming network launched in 2017 that offers both on-demand and multi-channel video programming. Of the existing streaming services, it is perhaps the most similar to cable services, offering viewers linear network programming. The 2020 price increase came with the addition of HBO Max and the Cinemax add-on, which gave subscribers access to HBO Max and YouTube TV. HBO Max has also recently raised its own prices, e.g Collider previously reportedAlong with Paramount+ increasing subscription prices for the first time.

Image via Youtube

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Some viewers speculated that the recent price hike was due to YouTube’s newness Streaming deal with NFL Sunday Ticket. However, that wasn’t the motivation behind the network’s recent announcement. instead, YouTube TV They simply say, “…we are committed to offering you the best way to stream TV.” However, they also note that “…we understand that this new price may not work for you. We hope that YouTube TV will remain your service of choice, but we want to give you the option to cancel at any time.” The door is right there, actually.

The decision to raise prices may lead to a drop in subscriber numbers, but despite that fact, price hikes seem to have become more and more common among streaming services over the past few years. Like Collider’s Liam Gaughan As reported more than a month ago, it is the current bubble may burst soon, but at the same time, “continually rising prices and spending forces viewers to pick and choose subscription services that could have dire consequences for the future of the entertainment market.” It is not yet clear what the consequences of such an explosion will be.

YouTube TV’s monthly fee will increase from $64.99 per month to $72.99 per month starting April 18, 2023.