Xiaomi took off its Xiaomi AR Glass Discovery Edition at Mobile World Congress 2023. The concept glasses work with augmented reality technology. Xiaomi said the glasses are concept technology at this point.

Arjun Kharpal | CNBC

Barcelona, ​​Spain – Xiaomi on Monday took the wraps off a pair of prototype augmented reality glasses as the Chinese tech giant looks to sell more products beyond smartphones.

The device is called Xiaomi Wireless AR Glass Discovery Edition. Augmented reality refers to digital media that can be superimposed on the real world that a person sees in front of them.

Xiaomi said the glasses are just a concept technology and won’t go on sale yet. However, the announcement at the Mobile World Congress in Barcelona, ​​the largest mobile industry trade show in the world, highlights its ambition to enter the space.

If Xiaomi officially launches the product, it will join the likes of Microsoft’s HoloLens and Google Glass Enterprise as AR products on the market.

Tech giants included Google, Microsoft and Apple are interested in augmented or mixed reality as a way to give consumers new experiences. The technology is often described as an important part of whatever the idea of ​​a “metaverse” turns out to be.

“I think AR is a profound technology that will affect everything,” Apple CEO Tim Cook said last year.

Apple has not officially recognized or launched any kind of virtual or augmented reality headset.

Bloomberg reported this year, Apple will unveil its mixed reality headset this spring, with consumer shipments starting in fall 2023.

“It’s widely believed in the tech industry that AR smart glasses could be the next big form of mobile computing after the smartphone,” Leo Gebbie, an analyst at CCS Insight, told CNBC via email.

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