“Fortis Fortuna Adiuvat.”


marketing for John Wick: Chapter 4 Full speed ahead as we await the release of the film on March 24th. To get fans excited, the makers had earlier celebrated Vic Week, giving fans an exclusive sneak peak of the film with various images and teasers. Fans will be treated to exclusive posters this week 12 artists from 9 different countries were selected. The last poster is from a Mexican artist Orlando Arocena which reunites our favorite assassin with his mystical ways.


The new image sees John Wick’s face blended with mystical art, and upon closer inspection, fans of the franchise can spot his medallion design and familiar skull design, among other things. It should be noted that Arocena seductively places a cross on John’s forehead and gives him a third eye. The assassin’s mystical past was only hinted at in earlier films, notably his back tattoo which read “Fortis Fortuna Adiuvat”, translated to Fortune magazine as brave (or strong). It will be interesting to see if future features dig deeper into it, but its influence on the artist’s work is clear.

Sufism John Wick Universe

The John Wick the films have attracted fans from the very beginning not only with flawless action sequences but also with subtext. Over the course of three films, the directors realized that Johnny was a legend and managed to make him even more mysterious. This will make fans more excited about the features that will conclude the story of Baba Yaga. Since the original film, the reaction of John’s enemies to his name has caused quite a stir among fans, and the films have done a good job of explaining why.

Although John could single-handedly destroy anyone and turn any ordinary object into a deadly weapon when necessary, he often looked at similar characters. Anjelica HustonThe Russian Roma boss will reprise his role in The Director Chapter 4. Also, the trailer for the latest chapter opens with John visiting his late wife to say hello and joining her personality.

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Image via USA Today

RELATIONSHIP: ‘John Wick: Chapter 4’: Keanu Reeves on the epic Arc de Triomphe stunt sequence

Film features Keanu Reeves as John Wick, Laurence Fishburne as the Bowery King, Ian McShane along with as Winston Scott Bill SkarsgĂ„rd As John’s nemesis, the Marquis de Gramont, Hiroyuki Sanada As Shimazu, Shamier Anderson As The Tracker, Lance Reddick As Charon, Rina Sawayama As Akira, Scott Adkins As Killa, Clancy Brown “Harbinger” and others.

John Wick: Chapter 4 Drops on March 24th. Check out the new poster below:

John Wick 4 posters
Image via Summit Entertainment