Researchers surveyed 2,000 adults and half horse race it happened – although many say that fleeting attention can lead to year-round love sport.
As many as 90 percent of followers of the three major racing events – Cheltenham, Great Nationand Ascot – typically betting on six races will experience a surge.
And 26 percent take their interest to another level by purchasing a copy of the Racing Post to find an “absolute certification.”
31 percent have arranged social gatherings with their family and friends so they can enjoy all the ups and downs of race day.
But this instant interest in the sport isn’t limited to events like Cheltenham. 888spor realized that even in football.
Nearly 39 percent of those surveyed said they would only follow major international tournaments such as the Euro and the World Cup, or would only watch the FA Cup Final.
More than a third (35 percent) follow only tennis during Wimbledon, 23 percent only watch rugby during the Six Nations, and 18 percent only formula 1 When is the British GP?
A spokesperson for 888sport said: “There are many great racing events throughout the year, but Cheltenham is one of the biggest.
“The fact that so many people are interested in these events despite not typically following the sport shows the appeal of Cheltenham and other events.
“There will be lots of bends, turns and setbacks throughout the 28 races – the spectators will be on the edge of their seats – we can’t wait.
“And their interest in sports can sway their imaginations so much that they may even start following the sport throughout the year.”
The research also revealed that of the 34 percent of adults who follow horse racing, 51 percent — particularly during the Grand National, Cheltenham and Ascot — claim to be experts in the subject.
While 59 percent of all adults bet on a horse race, 21 percent claim to have a good instinct for picking the winner.
The top three methods for choosing which horse to bet on include its name (21%), odds (21%) and the thoroughbred’s past successes.
Other popular tactics include monitoring the weather (14 percent), tips from race supplements and blogs (12 percent), and the color of the jockey’s uniform (10 percent).
More than half (53 percent) have never attended a live racing event – but 40 percent would like to participate in a race in the future.
Research conducted through OnePoll also revealed that 81 percent like to watch major sporting events such as the Superbowl, Boat Race and Ashes.
Since 35 percent of those who do this are so passionate about situations like this, they plan their entire year accordingly.
And 34 percent of those who follow major sports said they enjoy trying new sports—so maybe horse racing might be something they can get into.
A spokesperson for 888sport said: “There are those who like to stick with one or two sports and follow them up close, those who watch things go and those who just watch the big events.
“Whatever your preference, there are many activities to choose from and enjoy.”